We helped a small retail business go from barely visible online to dominating search results. Through smart SEO, targeted content, and consistent strategy, we boosted their traffic by over 900%, turning passive visitors into real customers.
Lifestyle Products
The Home & Bloom Co. is a cozy, family-owned home décor and lifestyle boutique based in Asheville, North Carolina. They offer handcrafted décor items, seasonal floral arrangements, and curated gifts — all rooted in sustainable, artisan traditions. Despite a loyal local following, their online presence was nearly non-existent, limiting their ability to grow beyond word-of-mouth referrals.
The Home & Bloom Co. wanted to break free from their limited local exposure. They needed a strategy to drive more visitors to their website, convert them into buyers, and build a brand presence that reached beyond their storefront in Asheville.
Despite having a beautiful boutique and loyal customers in-store, their online platform lacked technical SEO, keyword targeting, and engaging content. Traffic was minimal, pages loaded slowly, and there was no clear funnel to turn visitors into customers.
We started with a full technical SEO cleanup, improved site speed, and optimized every page with relevant keywords. A content marketing plan was introduced with weekly blog posts focused on home décor trends and gift guides. We also revamped their Google Business Profile, set up consistent local citations, and implemented email capture tools to retain new leads.
Within 5 months, The Home & Bloom Co. jumped from 900 monthly visitors to over 9,800+. Blog posts ranked on Google’s first page, email sign-ups tripled, and online sales now contribute to over 60% of their revenue. The brand now ranks in the top 3 for key local search terms.
